Advertising Tech

  • intentional pblish

    intentional pblish

    sfiajfoawefa i am updating this post Read More

  • test

    The Bay Area fosters a culture of forward thinkers and new ways to solve problems in our world, including in our food system. Ripple Foods is one such startup in Silicon Valley hoping to disrupt the dairy industry with pea protein. Energistically develop interdependent data for economically sound channels. Uniquely brand emerging services without an expanded array of expertise. Read More

  • testing stuff for parsley

    Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Organically grow the holistic world view of disruptive innovation via workplace diversity and empowerment. Bring to the table win-win survival strategies to ensure proactive dominati end of the day… Read More

  • Instagram Is Ready To Print Money With New Marketing Partner Program

    Reflected in our glazed-over eyes, pretty images dance with ads in between. If that sounds like television, you’ll understand why marketers are so excited about Instagram’s coming of age. Two years after Instagram first introduced ads, it’s ready to get very serious about earning money off its 400 million users. And that means making it easy for advertisers to move their… Read More

  • Adobe Expands Ad Platform With New Marketplace For Buying And Selling Data

    Adobe is giving customers access to more data with the launch of a new offering, the Audience Marketplace. The company already offers the similarly named Audience Manager, where customers can bring together audience data to use across Adobe’s marketing products. (It is, in ad tech parlance, a data management platform, or DMP.) But Ali Bohra, director of product marketing for Audience… Read More

  • inMarket Says It Can Predict The Best Time To Show Someone An Ad

    Beacon marketing company inMarket is unveiling a new technology that it calls Quantum Receptivity, which it says can help marketers figure out when they should show an ad to a shopper and have the biggest impact. “It’s really about cherry picking marketing times — not just things like days of week, but based on  each individual’s unique… Read More

  • Fox Shows On Hulu Will Offer Reduced, Only 30-Second-Long Ad Option

    Hulu may have introduced a commercial free-tier to improve the user experience for those who can’t stand watching ads, but a new deal with Fox Networks has the potential to make the ad-supported version of Hulu less painful as well. This week, Fox and Hulu announced a new type of ad format would be arriving on Hulu for the first time: engagement ads. Viewers who opt for this sort… Read More

  • Facebook’s Local Ad Targeting Gets Smarter

    It’s been a little more than a year since Facebook launched its Local Awareness ads, which allow businesses to target ads at nearby users — the ones who either live within a given distance of their store or were recently nearby. Now it’s improving those ads, particularly for businesses with multiple locations. Read More

  • Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April

    Facebook video viewership is growing by leaps and bounds. It now sees 8 billion average daily video views from 500 million users. That’s up from just 4 billion video views per day in April. Mark Zuckerberg made the announcement on the call to investors following Facebook’s blockbuster Q3 2015 earnings report. Some might contend that this stat isn’t totally accurate since… Read More